Brighton Fringe has developed strong relationships with local and national media, and works to generate substantial coverage for the festival as a whole. One key point to bear in mind: if you’re pitching your event to a journalist, make sure they know it’s part of Brighton Fringe! Include the logo and a link to the website on your publicity and make sure they understand that your event is part of England’s largest arts festival!
- Contact the press directly using the PR contact list available on Eventotron
- Don’t just target magazines and newspapers either - radio (particularly local) stations are always looking for interesting interviewees.
- If you are putting an event on it is always a good idea to contact local press and media from your hometown AND your current place of residence (if different).
MEDIA LIST
You will be able to download our Media List from the ‘Documents’ section of your event registration by logging back into Eventotron, we will notify you when the list is available to download in newsletters and on social media. Begin by highlighting those publications, reviewers and journalists that you would like to contact and are most suited to featuring your event. The media list is an invaluable tool that could lead to great media coverage, make sure that you spend time going through the list to choose the right contacts.
PRESS RELEASES
It’s essential to prepare an up-to-date press release to send to Brighton Fringe and the media. The release should explain a little bit about you and the event you’re putting on at Brighton Fringe. A clear, concise, professional release is far more likely to grab the attention of a journalist or reviewer. An example press release can be downloaded from our website here
- Do keep it to a single side of A4
- Do download our press release template
- Do keep it short, interesting, clear and to the point
- Do put your key selling points up at the top of the release but keep time, date, and venue info together at the bottom
- DO upload your press release to the registration area
- Don’t forget that the press is important but word of mouth amongst audiences can also be vital to the success of an event!
- Don’t send press releases with lots of images to radio contacts, they’re more likely to follow up if you give them an interesting interview angle – do you have an interesting story to tell? Let them know!
- Don’t invite reviewers to the first performance of your event (if you can avoid it)
- Do read Broadway Baby’s guide to press releases here