Our How to Market Your Event Guide takes you through the ins and outs of marketing and promoting an event at Brighton Fringe. 

Download our guide on How to Market Your event here!

Choosing Event Categories

Upon registering you will be asked to choose one main category/genre for your event (i.e. comedy, theatre, cabaret & variety) and six free sub-genres (i.e. absurdist, contemporary, interactive). Your first choice sub-genre will appear on your web and app listing and the remaining five will serve as tags.  Please do not make your main category and your first choice sub-genre the same (i.e. comedy and comedy). If you do this, we'll contact you to change this to something else.

Event Images

example listing images

You will be able to upload your listing images in Eventotron. Please note it is important to provide us with high quality images.

Any image over 700KB in size should be fine, but the higher res the better!

Your image needs to be a clear representation of your event and should convey the style of the work. The image has to work on both a  small scale and larger scale, so don’t make it too detailed; ensure it is appropriately cropped without small text. Please make sure you own the copyright to the image you upload. 

Image Sizing

Your image should have the dimensions 1920 pixels wide by 1080 pixels tall.
Once uploaded to Eventotron, you can click the pencil icon to resize or crop your image. 

If you have any problems uploading your images email: takepart@brightonfringe.org

Write Engaging Copy

Two of the main tools used by Brighton Fringe audiences are the Brighton Fringe website and app; with this in mind make your event description and copy the best it can be. 

When writing event copy remember that you have a small amount of space to be as informative and appealing as possible. Make the description clear and concise, focussing on the content of the event. It needs to be punchy, to the point and make people want to come to your show. 

As a guide an "average" listing should use the following character limits: 

Event Title: 40 characters including spaces. 
Web Copy: 1000 characters including spaces 

Dos and Don'ts: 
Don’t include dates, times, ticket prices or venue information in your copy, this will already be added to your listing 
Don’t include quotes that don’t have a source 
Don’t use slang words, unless relevant to your event 

Do include a quote from a review or a star rating. Remember to name the publication or source too. 

Editorial Guidelines 

When writing your copy please stick to the following guidelines: 

  • Refer to Brighton Fringe as Brighton Fringe (not Brighton Fringe Festival or Brighton Festival Fringe)
  • Copy and paste this star symbol for all stars ★
  • When adding quotes use double inverted commas, with the name of the publication after the quote in brackets and commas between quotes. Eg. “Brilliant” ***** (The Stage), “Amazing” (The Independent).
  • If swearing please use an asterisk in replace of some of the letters. Eg. C*nt, F***, S*t, etc.
  • If your show is a Work in Progress, please write Work in Progress or (Work in Progress) not WIP or wip
  • Use colons not hyphens in event titles. For example; ‘Joe Bloggs: The Best Show Ever (Work in Progress)’ or ‘Brighton Fringe: The Musical’

Example Copy 

Cuckoo (web copy) 
From the company who produced last year’s award-winning ‘After Party’ (winner of the Best Show Award 2018). On the fringe of society Colin hides from menacing teenagers on his estate. His self-appointed minder Kevin wants his spare room but all Colin wants is to go to Disneyland. A darkly comedic tale of manipulation and control fueled by a diet of pornography and scotch eggs. Directed by Geoff Doggs, with choreography by Alice Catts. Nominated for the Best Dance Award 2019. “A smashing piece of theatre" (The Guardian) “…a perfect show…” (BN1 Magazine) ★★★★★ (The Stage)