With as many as two million visitors to Brighton in May and 450,000 residents on the doorstep, Brighton Fringe is brimming with audience potential - so it’s paramount that you ensure audiences know about your event.
It is always good to plan well ahead and think of the different avenues you can use to appeal to the public and press. The main things to remember are:
Planning: The sooner you set out a schedule for marketing, the better. You can see the slides from our Fringe Academy: How to Market your Event here.
Registration: Focus on making your listing copy and photo effective promotion. We have a guide to Making a Great Event Listing.
Additional Advertising: You could also consider buying additional advertising on our website depending on your budget.
Branding: Create a memorable identity for all promotional material, including flyers and posters and if you have the budget t-shirts, badges, stickers, etc .
Space: Find out where the best places are to promote and think about hiring external promoters. Contact your venue about promotion and preview nights. If your act is appropriate you might want to look into getting booked into some line-up nights in Brighton in the lead up to Fringe to let people get a taste of your show.
Tickets: Spread the word and consider special offers and discounts on sales (e.g. Friends 2-for-1). Check out our Ticket Offers guide.
Press release: Less is usually more but make it stand out, and do not blanket email journalists – download our press release template to get you started. You can download our Media List from the Documents section of Eventotron (you can find this within your event profile, above where it says 'Step 1: Event Overview')
Online Listings: List your event in free 'What's On' sites for Brighton&Hove, Sussex and the South East. Visit Brighton, What’s On Brighton and Family Grapevine are all free but you might want to look further afield too…
Print: If you have the budget, look at getting posters and flyers printed. Make sure you've read about our rules on flyering and flyposting before deciding how many posters and flyers to get printed. You can see more information on print and distribution in Brighton here.
Social media: Create a Facebook event and invite us to co-host it and engage with us on Twitter and Instagram. You can see more info about social media here.