With as many as two million visitors to Brighton in May and 450,000 residents on the doorstep, Brighton Fringe is brimming with audience potential - so it’s paramount that you ensure audiences know about your event.
It is always good to plan well ahead and think of the different avenues you can use to appeal to the public and press. The main things to remember are:
Planning: The sooner you set out a schedule for marketing, the better. We'll be holding a Fringe Academy workshop on creating a marketing plan in early-2020 - it'll be announced via. the participants newsletter and social media.
Registration: Focus on making your brochure listing copy and photo effective promotion. We have a guide to Making a Great Event Listing. Consider buying additional advertising in the brochure or on our website.
Branding: Create a memorable identity for all promotional material, including flyers and posters and if you have the budget t-shirts, badges, stickers, etc .
Space: Find out where the best places are to promote and think about hiring external promoters. Contact your venue about promotion and preview nights.
Tickets: Spread the word and consider special offers and discounts on sales (e.g. Friends 2-for-1). Check out our Ticket Offers guide.
Press release: Less is usually more but make it stand out, and do not blanket email journalists – download our press release template to get you started.