Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.
On joining the board:
"As someone that moved to Brighton almost ten years ago, this has always felt like home from the moment I arrived. So, to be asked to join the board of the Brighton Fringe is truly an honour, how lucky am I? Brighton Fringe is THE focal point of the year, announcing that summer is almost upon us and when we all go out after the winter months to experience and enjoy truly what Brighton is famous for - unique, unforgettable and never normal days and nights out that you only get to witness at Brighton Fringe.
To be 'on the inside' of Brighton Fringe is so exciting and I want to focus my energy and efforts on working with the board and the team to help it and the artists widen national and international recognition year after year as the largest arts festival in England where you get to see first-hand magical moments across the gamut of the arts from talent just starting out to those rocketing up the ladder to acts and artists that you already know and love."
How do you hope to impact Brighton Fringe going forward?
"I will hopefully be able to bring some fresh thinking from outside of arts, drawing on my knowledge from the brand, marketing, digital and business worlds of hospitality, holidays, hotels and tech to help increase the number of acts and artists who want to perform, number of tickets we sell to audiences and raise the level of fame the Brighton Fringe has regionally, nationally and internationally."