If you plan to market your programme and venue it is important to add this to your overall budget. Your budget should be based solely on any marketing you’ll be doing for Brighton Fringe shows and your venue. This could include taking out an advert on the website, or producing, printing and distributing a venue programme, flyers and posters.
There are also plenty of free ways to promote your venue and events, through social media in particular. One key point to bear in mind: if you’re pitching an event or your venue to a journalist, make sure they know it is part of Brighton Fringe, England’s largest arts festival! Send them the link to your event listing(s) on our website, once listings goes live at the end of February.
Getting Your Venue In the Media
Brighton Fringe has developed strong relationships with local and national media and getting a Brighton Fringe event reviewed is an important way to promote your venue. It is worth remembering that the event taking place at your venue will generate interest from audiences and media, don’t forget to do your part in contacting the press and meeting journalists. You will have access to download our Media List from the registration area; it's also worth making the most of our media opportunities as they are announced on this page.
During April and May magazines, newspapers and radio stations will be looking for interesting interviewees and information on events and new venues in Brighton & Hove. Make sure you come to Brighton Fringe events and launches for opportunities to talk to the press about your venue.