Why is Advertising Important?

Photo: Chloe Hashemi

This workshop was led by Principal Lecturer in Marketing Dan Bennett from the University of Brighton, along with some of his students who run Bright Young Things, a marketing and PR consultancy.

The workshop covered all aspects of maximising ticket sales through advertising. The different options available were discussed and how to make a limited budget go as far as possible. A series of poster designs were also used to compare the impact of different designs.

View the slideshow presentation from this workshop here