Creating a flyer with a strong, vivid image that people will remember can help an event to sell tickets and spread the word. The important thing to remember is to include the necessary details of your event without making it difficult to read the flyer.
Print the flyers on good quality, sturdy paper with a reliable printer who knows what they are doing. The size of the flyer is up to you, but we suggest A6 or A5. Depending on your event, we generally advise that for each event or performance you produce a minimum of 500 and a maximum of 1500-2000. Only produce as many as you intend to distribute.
A good example of a flyer includes a striking image, clear title and event details. The example above was designed by an external artist employed by the company.
- Tip: Make use of both sides of the flyer!
- Tip: It is worth considering getting your flyer professionally designed, if funds are available, or you could offer free tickets in exchange for services.
- Tip: Check out our printing and distribution page
- Tip: You must include the Brighton Fringe logo on all your marketing materials.
Posters are a great way of letting potential audiences know about your event. Your poster should include:
- Title of the event
- Eye-catching image
- Details of the venue
- Date and times of your event
- Ticket prices
- Box office number and web address
- Brighton Fringe logo
- Web address
It pays to include a quote from a review or a few words on what the event is - but try to keep this short and bold and don’t clutter the poster with unnecessary detail.
The number of posters will depend on your time available for distributing them. For each event and performance, we advise a minimum of 20 and a maximum of 50. Most posters are A3 in size, portrait, with a recommended weight of 115gsm.
Contact our print partner Gemini Print for a quote or see this useful article for local printers and their contact details. If your budget allows you to have your images and press material professionally designed, we would certainly recommend it.