Creating a flyer with a strong, vivid image that people will remember can help an event to sell tickets and spread the word. The important thing to remember is to include the necessary details of your event without making it difficult to read the flyer.
Print the flyers on good quality, sturdy paper with a reliable printer who knows what they are doing. The size of the flyer is up to you, but we suggest A6 or A5. Depending on your event, we generally advise that for each event or performance you produce a minimum of 500 and a maximum of 1500-2000. Only produce as many as you intend to distribute.
A good example of a flyer includes a striking image, clear title and event details. The example above was designed by an external artist employed by the company.
- Tip: Make use of both sides of the flyer!
- Tip: It is worth considering getting your flyer professionally designed, if funds are available, or you could offer free tickets in exchange for services.
- Tip: Check out our printing and distribution page
- Tip: You must include the Brighton Fringe logo on all your marketing materials. You can find downloads for our logo and footer templates here.
Posters are a great way of letting potential audiences know about your event. Your poster should include:
- Title of the event
- Eye-catching image
- Details of the venue
- Date and times of your event
- Ticket prices
- Box office number and web address (01273 917272 / www.brightonfringe.org/whats-on)
- Brighton Fringe logo. You can find downloads for our logo and footer templates here.
- Web address
It pays to include a quote from a review or a few words on what the event is - but try to keep this short and bold and don’t clutter the poster with unnecessary detail.
The number of posters will depend on your time available for distributing them. For each event and performance, we advise a minimum of 20 and a maximum of 50. Most posters are A3 in size, portrait, with a recommended weight of 115gsm.
Contact our print partner Gemini Print for a quote or see this useful article for local printers and their contact details. If your budget allows you to have your images and press material professionally designed, we would certainly recommend it.
In April 2008 Brighton and Hove City Council introduced a flyering ban, preventing the distribution of free printed materials. This has meant that if you would like to flyer in Brighton & Hove, you must obtain a personal license. Brighton Fringe have coordinated free flyering passes for Brighton Fringe Participants with Brighton & Hove Council, enabling flyering throughout the festival in any areas of Brighton & Hove, any time of day, 7 days a week. All you need to do is include the Brighton Fringe logo on your flyers, this will act as your pass. And of course, you must have a registered Brighton Fringe 2020 event to be eligible.
For more information on flyering, visit Brighton and Hove City Council website
Fly-posting is putting up posters or stickers on properties or street items without consent from the owner. Examples of fly-posting would be:
- sticking posters onto boarded up shops advertising a gig
- attaching a poster or flyer to a lamppost
- putting stickers onto road signs showing political statements
Please note that fly-posting is illegal and any costs incurred by Brighton Fringe due to flyposting will be charged to the promoter (your event will be found through the material!).