Fringe Academy: Harnessing Social Media

Gals Aloud by Tuck Shop. Photo by Ayla Carli

This workshop was led by Dan Bennett, the Principal Lecturer in Marketing at the University of Brighton, along with University of Brighton Marketing students and the Brighton Fringe team.

They discussed learning how to make the most of using social media to market and promote an event. Finding out what you can do to stand out from the crowd, how to reach your target audience and what social media sites are the best to use. 

View slides from the workshop here