Fringe Academy: Why is Advertising Important?

Railed by Head First Acrobats. Photo by Chloe Hashemi

This workshop was led by University of Brighton Marketing students along with members of the Brighton Fringe team.

They discussed how to maximise ticket sales through advertising and the options available. How advertising differs from other marketing and reaching new audiences. As well as, standing out from the crowd and making the most of your budget.

View slides from the workshop here.