Two of the main tools used by Brighton Fringe audiences are the Brighton Fringe brochure and the website; with this in mind make your event description and copy the best it can be.
To write your event copy for the brochure you need to keep in mind that you have a small amount of space to be as informative and appealing as possible. Make the description clear and concise, focusing on the content of the event. It needs to be both punchy and to the point – and it needs to make people want to come to your show.
- Don’t include dates, times, ticket prices or venue information in your copy, this will already be added to your listing.
- Don’t put web addresses in your brochure copy – this will appear separately on your listing and will be linked to from your web listing.
- Don’t use slang words, unless relevant to your event.
- Do include a quote from a review or a star rating.
- Don’t include quotes that don’t have a source.
- Do describe your event as clearly as possible.
Your web listing description allows for more copy, 600 characters including spaces, so keep this in mind. You will be able to say more on the website listing, so actor biographies, reviews the event has received and any other information can be mentioned here. Your web listing should also be kept simple and straightforward.
Successful brochure and web copy examples
Orson and Valentine (Brochure Copy)
Hand crafted rod and shadow puppets tell a dark folktale of brotherhood and estrangement, betrayal and forgiveness and the struggle between nature and civilisation. Performed to live music .
The Tim Bat Trick Show (Brochure Copy)
A funny exciting show for children of all ages. Gentleman Juggler Tim performs skilful trickery and quirky comedy with panache. Audience participation and hilarity guaranteed. “Brilliantly inventive and amusing” (Cosmopolitan)
Cuckoo (Brochure Copy)
From the company that produced last year’s award-winning play ‘After Party’. A darkly comedic tale of manipulation and control fuelled by a diet of pornography and scotch eggs.
From the company who produced last year’s award-winning ‘After Party’. On the fringe of society Colin hides from menacing teenagers on his estate. His self - appointed minder Kevin wants his spare room but all Colin wants is to go to Disneyland. A darkly comedic tale of manipulation and control fuelled by a diet of pornography and scotch eggs.
Tip: Don’t forget that your event listings will appear on the Brighton Fringe website, and the Brighton Fringe App and a number of external listings websites – make your copy attractive to an audience!
Tip: Make sure that you tell us the correct dates, durations, start and end times for your event when registering. You can make changes to your listing after completing your registration but you will be a charged a fee. Incorrect and inaccurate event timings published in the brochure can cause difficulty for audiences, press and the venue.