We can replace hearts, help create babies in vitro & are making great strides in fighting many diseases. Despite this, we know less about the brain than we do about the surface of the moon! While great strides are being made in our understanding of the brain, there has also been an expansion of work which has hijacked the term ‘neuro’. Sometimes this is to add a level of legitimacy to otherwise questionable work, sometimes it is to drive sales of products or services and sometimes it is simply to make something sound, for want of a better word, more ‘fancy’! Even among scientists there can be an ‘awe’ factor for work within the neuros. This talk will therefore try to provide a guide through some fundamental aspects of this area to demonstrate some of the issues that we need to be careful about and therefore when to mind the neuro-bollocks...